Our brand

Together we thrive

A global identity

The HSBC brand is recognised worldwide. Our latest advertising illustrates our role in helping people, businesses and communities to thrive.

Tham khảo xổ số miền bắcHSBC operates under a single brand name and logo all over the world. Since the bank was founded in 1865, we have experienced many highs and lows, from rapid expansion to revolutions, economic crises and new technologies. But throughout our history we have continued to build long-lasting relationships with our customers, connecting them to opportunities and helping them to thrive.

Our latest campaign

Tham khảo xổ số miền bắcOur latest global marketing campaign explores how HSBC helps people prosper in the 21st century. HSBC’s iconic red and white hexagon plays a central role. It becomes a lens through which to look at the world, showing how the influence of the bank can help individuals, businesses and communities to grow and flourish.

The campaign is underpinned by the phrase “Together we thrive”, reflecting our long-term commitment to helping customers succeed.

Our sound identity

Tham khảo xổ số miền bắcIn 2019, we unveiled the HSBC sound identity – a bespoke piece of music that will help people instantly recognise the bank. We plan to use it in our marketing campaigns worldwide, as well in branches, call centres and at sponsored events. The sound identity was produced for HSBC by the electronic music pioneer Jean-Michel Jarre, with seven different edits created from one distinctive theme. Find out more on the 

Flourish. Whatever the conditions.

Trade. Building a future on bytes and boxes.

Difference. The only thing we have in common.

The newest ideas powered by our oldest resources.

More from HSBC

Sponsorship

Sponsorship is an opportunity to connect with customers and colleagues in the communities we serve.

Awards

Tham khảo xổ số miền bắcAn overview of industry prizes and accolades won by HSBC around the world.

How we do business

Tham khảo xổ số miền bắcLearn more about the action we are taking to meet our wider responsibilities towards the customers and communities we serve.

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Insight

How banking will change after COVID-19

The pandemic and new technologies will have a permanent impact on the industry, says HSBC's Kevin Martin.

The start of a new era

A major agreement between 15 Asian nations could boost regional trade, investment and growth, says HSBC’s Stuart Tait.

Central banks develop digital currencies

Sweden and mainland China could be the first places to issue their own digital currencies.